Campaigns

SalesQL Campaigns brings prospecting and email outreach into the same workflow. Once your contacts are saved to a folder, you can add them to a personalized sequence, control when each message is sent, and follow engagement from inside SalesQL.

This guide covers the complete process—from connecting your inbox to tracking campaign results.

You’ll need:

Click Create campaign from the SalesQL home page.

You can also open Campaigns from the left-hand menu and select New campaign.

Open the sender dropdown and select Add email account.

Choose the provider linked to the inbox you want to use:

Sign in and approve the requested permissions. Once the connection is complete, your inbox will be available in the sender field.

💡 Good to know: You can connect your inbox without leaving the campaign editor. There’s no need to set up a mailbox in advance.

Start with the subject line and content of your first email.

To make the message feel personal, use Variables to include details such as the recipient’s first name or company.

When you’re ready to add a follow-up, click the + button below the current email. You can then choose the delay and write the next message in the sequence.

Add as many steps as your campaign needs.

💡 Tip: Before launching, check that your contacts have data for every variable used in your emails. A missing value may leave an empty space in the message.

Open Add recipients and select the SalesQL folder containing your audience.

From here, you can narrow the selection by:

If you want to avoid contacting people who have already joined another campaign, enable Exclude contacts already added to previous campaigns.

Check the recipient count and click Add recipients.

💡 Note: In the version shown here, contacts are added at the folder level. Individual contacts cannot be selected from this screen.

Go to Sending settings to decide when SalesQL can send your emails.

Choose the:

Emails will only be sent during the days and hours you select.

Take a final look at the sender, email sequence, recipients, and schedule.

When everything is ready, click Launch campaign and confirm.

Your emails will enter the sending queue and follow the schedule you configured. If the campaign is outside its sending window, the messages will wait until the next available time.

⚠️ Important: Campaigns cannot be edited after launch in the version shown here. Review every step before confirming.

Once the campaign is running, open the Overview tab to see how it’s performing.

You’ll find:

For a closer look at each contact, open Recipient activity. This view shows which email they’ve reached and whether it is scheduled, sent, or opened.

Use these results to spot the messages getting the most engagement and improve your next campaign.