Campaigns

SalesQL Campaigns brings prospecting and email outreach into the same workflow. Once your contacts are saved to a folder, you can add them to a personalized sequence, control when each message is sent, and follow engagement from inside SalesQL.

This guide covers the complete process—from connecting your inbox to tracking campaign results.

Each plan includes a limit on the number of contacts you can email through SalesQL Campaigns in each billing cycle:

Each contact counts once per billing cycle, when they’re sent their first email. Campaign sending does not use your SalesQL data credits. For current plan details, see the pricing page.

If you reach your recipient limit, emails to new contacts are held and sent automatically when your subscription renews.

You can have up to 10 active campaigns at the same time.

You’ll need:

Click Create campaign from the SalesQL home page. You can also open Campaigns from the left-hand menu and select New campaign.

Open the sender dropdown and select Add email account.
Choose the provider linked to the inbox you want to use:

Sign in and approve the requested permissions. Once the connection is complete, your inbox will be available in the sender field.

💡 Good to know: You can connect your inbox without leaving the campaign editor. There’s no need to set up a mailbox in advance.

Start with the subject line and content of your first email.

To make the message feel personal, use Variables to include details such as the recipient’s first name or company. You can also choose the font for the email body from the available options.

When you’re ready to add a follow-up, click the + button below the current email. You can then choose the delay and write the next message in the sequence.

You can add up to 10 steps per campaign, with a delay of 1 to 60 days between steps.

💡 Tip: Before launching, check that your contacts have data for every variable used in your emails. A missing value may leave an empty space in the message.

Open Add recipients and select the SalesQL folder containing your audience. From here, you can narrow the selection by:

If you want to avoid contacting people who have already joined another campaign, enable Exclude recipients who participated in past campaigns.

Check the recipient count and click Add recipients.

💡 Note: In the version shown here, contacts are added at the folder level. Individual contacts cannot be selected from this screen.

Go to Send settings to decide when SalesQL can send your emails.

Choose the:

Emails will only be sent during the days and hours you select.

Each connected mailbox has a daily sending limit of 50 emails by default, which you can adjust up to 100 emails per day.

SalesQL automatically spaces emails evenly across your configured sending window and active days. There’s no need to set intervals between individual sends.

You can connect up to 10 mailboxes per campaign. If you connect multiple mailboxes, the sending volume is divided between them. A mailbox with frequent sending failures will stop being used.

If all the mailboxes in a campaign are removed from it, disconnected, or disabled, the campaign pauses automatically and shows the status Paused due to error. You’ll need to relaunch the campaign once a mailbox is available again.

These daily limits apply per mailbox and are separate from your plan’s recipient limit per billing cycle.

💡 For more recommendations on sending volume, domain authentication, and managing replies and delivery issues, see our Email Campaigns best practices guide.

Take a final look at the sender, email sequence, recipients, and schedule. When everything is ready, click Launch campaign and confirm.

You can launch a campaign before adding recipients. To launch, you only need a sender and content in every step of the sequence. Recipients can be added later from the campaign menu.

Your emails will enter the sending queue and follow the schedule you configured. If the campaign is outside its sending window, the messages will wait until the next available time.

💡 Good to know: You can keep editing your campaign after launch, including its steps. See Edit a running campaign below.

You can update a launched campaign without pausing it. You can change:

Pending emails are rescheduled automatically to reflect your changes.

Add, remove, or duplicate steps

💡 Before adding a step, keep in mind that Campaigns doesn’t currently stop a sequence when a recipient replies, asks to unsubscribe, or bounces. See Replies, bounces, and opt-out requests.

You can add recipients to a campaign that is Running, Paused, or Completed from the campaign menu. If the campaign was Completed, it returns to Running. If the campaign is Paused, new recipients wait until the campaign is resumed.

Once the campaign is running, open the Overview tab to see how it's performing.

You'll find:

For a closer look at each contact, open Recipient activity. This view shows which email they've reached and whether it is scheduled, sent, or opened.

Use these results to spot the messages getting the most engagement and improve your next campaign.